Catch Co. Chooses Apex Outdoor Sales
Category: article
Jan 17th, 2022 by Keith Worrall
Modified Jan 17th, 2022 at 6:52 PM
Catch Co. Chooses Apex Outdoor Sales
Apex Outdoor Sales will represent Catch Co. in the South Central region.
Apex Outdoor Sales, an independent sales agency specializing in outdoor pursuits, announces a new partnership with Catch Co. Focusing on the bottom line and the importance of the win-win proposition, Apex Outdoor Sales exceeds the expectations of every stakeholder – manufacturer, retailer, and consumer – throughout its territory. Apex will now represent Catch Co. in Texas, Arkansas, Louisiana, Oklahoma, Mississippi, and Kansas.
“According to a recent study by the American Sportfishing Association, 4.4 million people fished for the first time in 2020,” notes Vanessa Downey, Principal and Key Accounts Manager of Apex Outdoor Sales. “This is an 18% increase over the previous year and is the largest increase in a decade. Fishing products need to be where these newcomers can locate them. Apex Outdoor Sales works with both fishing endemic and non-endemic retailers to ensure products are where these key consumers can find and purchase them,” Downey added.
In 2018, Downey launched her Texas-based Apex Outdoor which has grown to service accounts in eight South Central states. The agency’s core business lines are all related to outdoor recreation, activities which have exploded in popularity as a result of the global pandemic. Their brands include diversified multinational manufacturers like Marmot apparel and gear, as well as great specialty products for getting outside – Guy Harvey, Croakies, Darn Tough Socks, Klean Kanteen, Mystery Ranch and Lifestraw. When you think about your ‘don’t leave home without it’ list for outdoor adventures, chances are high that Apex Outdoor Sales represents the manufacturers of those key products. “We are thrilled about our new partnership with Catch Co. and look forward to expanding their presence at retail” said Downey.
“We are excited and enthusiastic to be working with Apex Outdoor Sales. We chose Apex because this agency is data-driven, professional and organized. They will represent us and connect with customers in six southern states in a consistent way as we expand our retail partners in this market,” said Erik Wicklander, GM of Retail at Catch Co. “We were also impressed with their customer base of both traditional tackle shops and those retailers outside of the fishing endemic,” he added.
Catch Co.’s mission is to create amazing products, content, and shopping experiences for the modern angler. Founded in 2012, Catch Co. has evolved from a monthly fishing tackle subscription company to selling its own fishing lures and rods. Recently, they began introducing products to retailers such as Dick’s Sporting Goods and Academy. Catch Co. brands include Mystery Tackle Box, Googan Squad, and Mike Bucca’s Baby Bull Shad.