JACKSON INTRODUCES BRAD TAYLOR AS NEW VP OF SALES
Category: article
Jun 25th, 2020 by Keith Worrall
Modified Jun 25th, 2020 at 10:23 AM
Sparta, TN – June 19, 2020
JACKSON INTRODUCES BRAD TAYLOR AS NEW VP OF SALES
A familiar face to paddlesports returns to his roots as the new Vice President of Sales at Jackson Adventures and provides a glimpse at the emerging leadership at one of the industry’s greatest brands.
Brad Taylor is welcomed this week by Jackson Adventures as its new Vice President of Sales. Brad brings 25+ years of experience in the paddling world to Jackson. He will be managing Jackson’s global sales initiatives, taking over as part of what has been a continual evolution at Jackson this past year. 2020 has seen Jackson rebrand bringing three brands under a new Jackson Adventures corporate structure. It has also been a year of complete corporate growth management exercises including the addition of new executive. “Brad fits perfect with the Jackson environment”, Peter Hausin, Jackson’s CEO points out, “He connects the culture of paddlesports with business extremely well. Brad is an avid paddler and he knows the industry both as a paddler and a business man.”
Brad will be replacing Doug Ragan, who leaves Jackson in a move to Oregon. “Jackson has had a lot of momentum in sales over the last two years and I step into an incredible track record,” Taylor adds, “Jackson’s unique programs are some of the strongest in the industry and will continue to get better, but the groundwork is thanks to Doug.”
About Brad Taylor
“Paddlesports is where I belong”, reflects Brad Taylor, Jackson’s latest executive hire. “Two years away from my home in the kayaking world was long enough.” Taylor spent short stint with Merrell after almost two decades working with some of paddling’s top brands like Dagger, Wavesport, Wilderness Systems and and other legendary organizations. In all of his roles, Brad lead predominantly in sales in regional and national levels and is intertwined in the history of paddlesports growth through the last 25 years.
LinkedIn: https://www.linkedin.com/in/sbradtaylor/
About Jackson Adventures
Jackson Kayak was founded in 2003 by Eric Jackson and Tony Lunt. Currently located in Sparta, Tenn. USA, near the Caney Fork River, Jackson Kayak designs, builds, and manufactures leading whitewater kayaks, fishing kayaks, exploration kayaks as well as paddling and outdoor products. Their motto “Outdoor to the Core” represents a company wide passion for getting outside. Jackson Kayak has always had a focus on Made in the USA and supporting local economy. Their success is largely due to delivering high quality products through paddlesports specialty shops globally; all supported by regional, national and international team members who are engaged to promote the outdoor lifestyle.