Southern Comfort Invites Outdoor Lovers to BYO…Backyard!
Category: article
Jun 8th, 2022 by Keith Worrall
Modified Jun 8th, 2022 at 10:14 AM
Southern Comfort Invites Outdoor Lovers to Bring Your Own Backyard wherever you go with “BYOB” Pack
This Limited-Edition Collection Pairs Southern Comfort’s Trail ReMix with Backyard Essentials Available Exclusively at | Southern Comfort | Sazerac House
(June 7, 2022) This summer, Southern Comfort is offering a comfortably different take on backyard living, by giving outdoor revelers an opportunity to bring the outdoors wherever they go with the Southern Comfort Bring Your Own Backyard “BYOB” Pack. The BYOB Pack celebrates the versatility of Southern Comfort and the experience of the great outdoors through Southern Comfort Trail ReMix created in partnership with Nashville Jerky King LLC and The Grill Dads, double-seat foldout chairs, a cooler, and literally a piece of the outdoors, a portable artificial grass turf, that you can unroll at your feet and immediately find yourself immersed in an outdoor oasis. And through the brand’s partnership with Pack Up + Go, fans can enter for a chance to win a three-day outdoor getaway with food, travel and Comfortable Care packages upon arrival.
BYOB Pack and the outdoor getaway offer furthers Southern Comfort’s brand commitment to reveling in the great outdoors and aligning with likeminded brands:
Southern Comfort is a proud supporter of Heroes on the Water, a non-profit organization based in Texas, whose mission is to help our nation’s bravest men and women reconnect with themselves and their families while becoming part of a lifelong community, through fishing, paddling and kayaking.
In Spring 2021, Southern Comfort first launched its Limited-Edition Americana bottle and Southern Comfort Trail ReMix, a one-of-a-kind remix of an outdoor favorite, featuring Southern Comfort-infused jerky.
Southern Comfort also launched the digital Yard Sale with everything you need to make your backyard comfortably different. Benefits from all items went directly to Heroes on the Water.
This year’s Trail ReMix adds a unique sweet maple and spicy chili SoCo-infused jerky to accompany the expected peanuts, raisins and chocolate making it the perfect snack for trails, backyard BBQs and anywhere else fans choose. BYOB Packs are available for purchase at https://store.sazerachouse.com/southern-comfort.html
About Southern Comfort
Southern Comfort was created in 1874 by M.W. Heron, a man born to do things his own way. His innovative recipe, blending stone fruit and spices with the harsh whiskeys of his time, created an iconic American taste. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever and enjoyed around the world. Satisfying on its own. Ideal in any mix. This is whiskey on its own terms. Made to be enjoyed on yours. For more information, visit www.southerncomfort.com.
About Sazerac
Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, visit www.sazerac.com.