A.R.E. Renews Partnership with Major League Fishing
Category: article
Jan 30th, 2021 by Keith Worrall
Modified Jan 30th, 2021 at 9:54 AM
A.R.E. Renews Partnership with Major League Fishing
Leading Truck Cap and Cover Brand Signs on as Presenting Sponsor of 2021 Toyota Series
TULSA, Okla. (Jan. 28, 2021) – Major League Fishing (MLF) announced today that A.R.E. Truck Caps, a U.S.-based leading manufacturer of fiberglass and aluminum truck caps and covers, has signed on as the presenting sponsor of the 2021 Toyota Series. With six divisions across the nation and nearly $6.3 million up for grabs, the 2021 Toyota Series presented by A.R.E. offers the biggest payouts for the lowest entry fees of any national tournament trail.
“I am very pleased that A.R.E will be the presenting sponsor of the 2021 Toyota Series tournament season,” said Kristina Coburn, A.R.E. marketing manager. “We have partnered with Major League Fishing for several years and are thrilled for the opportunity to align with MLF to this level. We look forward to seeing what the anglers have in store for us this year, throughout each division.”
As the largest single brand manufacturer of truck caps and hard tonneau covers in the nation, A.R.E. has spent over 50 years dedicated to manufacturing truck caps as well as creating unique solutions to preserve the lifestyle of the outdoor enthusiast.
“We are excited to expand our partnership with A.R.E.,” said Kathy Fennel, MLF executive vice president and general manager. “A.R.E. is known for producing the highest quality caps and covers, and they are the perfect company to pair with the determination, desire and grit of our loyal Toyota Series anglers. We are anticipating not only a great season, but a beneficial alliance between the brands.”
The Toyota Series presented by A.R.E. kicks off the 2021 season this week with the Toyota Series at Sam Rayburn Reservoir in Brookeland, Texas, Jan. 28-30.
The 2021 Toyota Series presented by A.R.E. consists of six divisions – each holding three regular-season events – and the opportunity to qualify for the no-entry-fee Toyota Series presented by A.R.E. Championship for a shot at winning $235,000 cash, including a $35,000 Phoenix MLF BIG5 Bonus for qualified anglers. The winning co-angler at the championship earns a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury outboard.
The 2021 Toyota Series Championship presented by A.R.E. will be held Oct. 28-30 on Pickwick Lake in Counce, Tennessee, and is hosted by the Hardin County Convention and Visitors Bureau.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about A.R.E., visit 4are.com. For regular updates, photos, tournament news and more, follow the Toyota Series presented by A.R.E. on the MLF BIG5’s social media outlets at Facebook, Twitter, Instagram, and YouTube.
About A.R.E.
A.R.E., a Truck Hero company, headquartered in Massillon, OH, manufactures premium truck caps, truck bed covers, and truck accessories, and is a respected brand by outdoor enthusiasts. For over 50 years, A.R.E. has been covering truck beds with the most innovative, highest quality products, while specifically leading the industry in single-piece fiberglass truck toppers. With various products like the CX Revo that takes truck caps to the next level and the DoubleCover, the industry’s only truck bed cover to both lift and retract, A.R.E. is committed to manufacturing one-of-a-kind truck bed solutions to meet truck owners’ unique needs.
With a focus to live outside of industry norms, A.R.E. partners with authorized truck accessory dealers that share this same focus and spread innovation across the United States and Canada. A.R.E. takes pride in the fact that they have more than 600 experienced authorized dealers, guaranteeing there is an A.R.E. upfitter nearby to provide truck owners with protective truck bed caps and quality customer support.
A.R.E. and adventure go hand in hand. Truck caps, covers, and accessories are the perfect companion for that truck owner hauling precious cargo to that next body of water they are about to tackle, to that mountain they are going to climb, or to that hike they are about to conquer. Whether you use your truck bed cover for travel, work, or adventure, A.R.E. can outfit your truck for life.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.