BOOYAH signs on as a sponsor of multiple B.A.S.S. tournament trails
Category: press release
Jan 5th, 2012 by OutdoorsFIRST
Modified Jan 5th, 2012 at 12:00 AM
BOOYAH Bait Company, a PRADCO-Fishing holding, is a new Official Supporting Sponsor of the Bassmaster Elite Series, the B.A.S.S. Federation Nation and the three-division Bass Pro Shops Bassmaster Open, all B.A.S.S.-owned tournament circuits.
“We are extremely pleased to welcome BOOYAH aboard as we move into the 2012 Bassmaster competition season,” said B.A.S.S. CEO Bruce Akin. “BOOYAH is a brand that resonates with so many anglers, from Federation Nation members to the seasoned pros on the Elite Series.”
BOOYAH is a sponsor of several anglers at the top levels of competitive bass fishing.
“Many of our Elite pros, such as Alton Jones, Tim Horton, Edwin Evers and Terry Scroggins, are involved with BOOYAH product development, along with fishing legends such as Bill Dance, Jimmy Houston and Bobby Murray,” said Bruce Stanton, vice president and general manager of PRADCO-Fishing/BOOYAH Bait Company.
The new sponsor agreement continues a BOOYAH-B.A.S.S. relationship that began years ago. The companies have partnered in promotions, and BOOYAH was the Official Wirebait Sponsor of B.A.S.S. in 2009.
“BOOYAH has been elevated to a premier national brand of spinnerbaits, jigs and buzzbaits over the past few years in the bass tournament community,” Stanton said. “We feel the B.A.S.S. members are without a doubt one of our most important consumer groups, and we are glad to be supporting the anglers and the organization with a sponsorship again.”
Established in 2005 by PRADCO-Fishing, BOOYAH Bait Company quickly became known for its high-quality spinnerbaits, buzzbaits and jigs. A prototype of the BOOYAH A-Jig helped Alton Jones to victory in the 2008 Bassmaster Classic on Lake Hartwell. Other popular models include the premium BOOYAH Buzz, a best-selling red-eyed buzzbait, and the Big Show Finesse Head Jig, a jighead designed by Scroggins for light-line applications. The introduction of one of BOOYAH’s newest lures, the Pad Crasher, is a leader in the hollow-body frog craze.
BOOYAH operates under the umbrella of PRADCO-Fishing, which also owns legendary companies such as Heddon Lures, Cotton Cordell, YUM Soft Plastics, Bomber, XCalibur and Rebel Lures, which will mark its 50th anniversary in 2012. The anniversary celebration began with the launch of a sweepstakes that will award a Rebel-wrapped Skeeter boat during the 2012 Bassmaster Classic.
2012 Bassmaster Elite Series Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, MinnKota, Skeeter Boats, Triton Boats, Yamaha
2012 Bassmaster Elite Series Supporting Sponsors: BOOYAH Bait Company, Lowrance, Luck “E” Strike, Nitro Boats, Power-Pole, Ramada
About B.A.S.S.
For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications – Bassmaster Magazine and B.A.S.S. Times – comprehensive website Bassmaster.com, ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Federation Nation events presented by Yamaha and Skeeter Boats and the ultimate celebration of competitive fishing, the Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.
2012 Bassmaster Elite Series Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Skeeter Boats, Triton Boats, Yamaha.
2012 Bassmaster Elite Series Supporting Sponsors: BOOYAH Bait Company, Lowrance, Luck “E” Strike, Nitro Boats, Power-Pole, Ramada.