Costa Named Presenting Sponsor of REDCREST 2022
Category: article
Mar 3rd, 2022 by Keith Worrall
Modified Mar 3rd, 2022 at 12:10 AM
REDCREST 2022 Presented by Costa Sunglasses, the MLF Bass Pro Tour Championship, to launch March 23-27 at Grand Lake O’ the Cherokees in Tulsa, Oklahoma
TULSA, Okla. (March 1, 2022) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Costa Sunglasses, a globally leading manufacturer of the first color-enhancing all-polarized glass sunglass lens, will serve as the presenting sponsor of REDCREST 2022, the Bass Pro Tour Championship.
The third-annual MLF REDCREST championship will take place March 23-27, 2022, with competition set for Grand Lake O’ the Cherokees, and the REDCREST Outdoor Sports Expo in Tulsa, Oklahoma. The event will be livestreamed each day at MajorLeagueFishing.com and the MOTV app, and filmed for broadcast later this summer on CBS and the Discovery Channel. The event will showcase the top 41 Bass Pro Tour anglers from the 2021 season competing for the prestigious REDCREST Championship and the top prize of $300,000.
“As a brand committed to our core audience of anglers and outdoor enthusiasts, Costa is honored to support the bass community by sponsoring one of the industry’s top events,” said John Acosta, Costa’s Vice President of Marketing. “Grand Lake is such a special place for bass fishing. Our team is pumped to be a part of this homecoming event for MLF.”
In addition to the tournament, Costa will also be the presenting sponsor of the REDCREST Outdoor Sports Expo, March 25-27, at the SageNet Center at Expo Square in Tulsa, Oklahoma. The free, family friendly event will feature the latest gear from many top manufacturers, including tackle, gear, apparel, boats, Toyota Trucks, Costa Sunglasses and more. The Expo will also offer live music, giveaways, kid’s activities, seminars, and meet and greet experiences from the biggest names and legends in bass fishing, including all of the anglers that compete on the Bass Pro Tour.
“We are pleased and proud to welcome Costa as the presenting sponsor of REDCREST 2022, the biggest watch-party in bass fishing,” said Randy Gerstenblatt, Senior Vice President of MLF Sponsorship & Media Sales. “We are so incredibly excited for Major League Fishing’s homecoming event in Tulsa, and we are thrilled that Costa is going to be a major part of the show. It will be a wonderful celebration of not only bass fishing, but all of the great outdoors.”
Founded in 1983, Costa was created by a group of anglers from Florida that had one goal in mind – to design a pair of sunglasses to help them better See What’s Out There®, all while protecting the watery world they called home. Almost 40 years later, Costa is still providing the best performing sunglasses for those who come to life on the water. In addition to REDCREST 2022, Costa also sponsors a number of MLF anglers, including Casey Ashley, Anthony Gagliardi, Justin Lucas, Andy Morgan, Bryan Thrift and Kevin VanDam.
Costa recently announced an expansion to its popular angler contingency program, Compete + Conserve. Supporting over 300 bass-fishing tournaments, Costa Compete + Conserve not only awards cash payouts and prizes to the top finishing registered angler in each supported event, but it also donates to one of five conservation partners on the angler’s behalf. For more information, a full list of events and payouts, or to register for Compete + Conserve visit CostaCompeteAndConserve.com.
Television coverage of REDCREST 2022 Presented by Costa will be showcased across two two-hour episodes, premiering at 7 a.m. ET, July 2 and July 9 on the Discovery Channel. A one-hour special episode of MLF REDCREST 2022 Presented by Costa will premiere at 2 p.m. ET, Sunday, July 17 on CBS. New MLF episodes premiere each Saturday morning on the Discovery Channel, with additional re-airings on the Outdoor Channel. Each two-hour long reality-based episode goes in-depth to break down each day of competition.
For complete details and updated information on Major League Fishing, its tournaments, and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram, and YouTube. Find out more about Costa on their website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019, MLF expanded its portfolio of catch, weigh, and immediately release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.
Major League Fishing – WE ARE Bass Fishing™
About Costa
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission aligned organizations. Costa encourages people to help protect the Earth’s natural resources in any way they can.