FLW adds Pedigree and Dentastix brands to sponsorship lineup
May 11th, 2016 by OutdoorsFIRST
Modified May 11th, 2016 at 12:00 AM
Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today a sponsorship agreement with Mars Petcare to feature the PEDIGREE® Food for Dogs and PEDIGREE® DENTASTIX™ treats brands. The partnership will offer the No. 1 pet food manufacturer in the world the opportunity to directly engage the millions of fishing and outdoor enthusiasts that FLW reaches through their bass-fishing tournaments and other promotional platforms.
FLW will showcase PEDIGREE® and DENTASTIX™ at the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
The PEDIGREE® and DENTASTIX™ brands will also receive exposure across multiple FLW media platforms, including its tournaments and Expos, website and social media outlets.
The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption. For more information, please visit www.Pedigree.com