FLW adds Ram Trucks as official tow vehicle
Category: press release
Feb 27th, 2015 by OutdoorsFIRST
Modified Feb 27th, 2015 at 12:00 AM
FLW, the world’s premier tournament-fishing organization, and the Ram Trucks brand announced today a strategic marketing agreement that names Ram as the official tow vehicle of FLW. Terms of the agreement were not disclosed.
“With its best-in-class fuel economy, best-in-class towing, best-in-class payload and best-in-class torque, Ram will find an appreciative audience among the hundreds of thousands of anglers that FLW touches each month,” says Trish Blake, president of FLW’s marketing division. “This loyal group of truck buyers will embrace Ram like no other consumer group the company currently targets.”
Ram Trucks will be displayed at all Walmart FLW Tour Expos and prominently featured at the 20th anniversary Forrest Wood Cup in Hot Springs, Ark., Aug. 20-23. The sponsorship also includes exposure for Ram across all FLW media platforms, including FLWFishing.com, FantasyFishing.com, FLW Bass Fishing magazine, social media and the FLW television show, which airs on the NBC Sports Network, WFN and Pursuit.
“Ram truck owners are deeply involved with the outdoors, and more than 40 percent name fishing their top hobby,” says Bob Hegbloom, president and chief executive officer, Ram Brand, FCA – North America. “Our broad line of hard-working Ram trucks is a perfect match for anglers and outdoorsmen. Ram’s partnership with FLW is a great opportunity to show our capability and support.”
In addition to significant media exposure through FLW media properties, Ram dealers nationwide have the opportunity to host pro days and offer contingency awards tied to FLW tournaments.