Major League Fishing Adds Old Wisconsin Sausage to Sponsorship Lineup
Category: article
Feb 22nd, 2021 by Keith Worrall
Modified Feb 22nd, 2021 at 8:34 PM
Major League Fishing Adds Old Wisconsin Sausage to Sponsorship Lineup
Premier Provider of Premium Hand-Crafted Naturally Smoked Meat Snacks Signs on as Presenting Sponsor of REDCREST 2021
TULSA, Okla. (Feb. 17, 2021) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, has announced a sponsorship agreement with Old Wisconsin Sausage, a leading provider of premium, hand-crafted, naturally-smoked meat snacks for the 2021 season. The agreement marks the first time that Old Wisconsin Sausage will enter into the fishing and outdoors realm and market to the loyal MLF consumer base.
“When the opportunity arose for us to collaborate with Major League Fishing to become the presenting sponsor of the REDCREST Tournament, we jumped on it immediately,” said Tom Buddig, Executive Vice President of Old Wisconsin. “Expanding the Old Wisconsin Sausage consumer marketing efforts to grow brand awareness and product sales, while strengthening its relationships with retail partners, has been a No. 1 priority for the company. It’s exciting to know this national sponsorship will allow the brand a chance to significantly expand its promotional footprint and to engage with Major League Fishing fans in a meaningful way. Our end goal is to delight as many consumers as possible with the Old Wisconsin, great-tasting, hard-wood smoked sausage snacks. And this partnership provides a certain avenue to help us accomplish it.”
As part of the agreement, the Sheboygan, Wisconsin-based company will receive exposure through multiple MLF outlets, including the MLF website and social media communities, as well as the presenting sponsorship of REDCREST 2021, the Bass Pro Tour Championship, scheduled for Feb. 22-26 at Lake Palestine in Flint, Texas. Old Wisconsin Sausage will also run a sweepstakes contest in 2021 with the top prize being a day on the water fishing with MLF pro angler Edwin Evers.
“Old Wisconsin Sausages are a quality product that we are thrilled to be partnering with,” said MLF President and CEO Jim Wilburn. “Their line of smoked meat snacks are a perfect fit with Major League Fishing. In the boat, in the car, or at home, Old Wisconsin Sausages are a delicious snack that can be enjoyed anywhere. We look forward to an extremely successful partnership, starting with REDCREST 2021 later this week.”
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Old Wisconsin Sausage, visit OldWisconsin.com.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.