Mercury Marine Signs on as Exclusive Engine of MLF BIG5
Category: article
Mar 10th, 2021 by Keith Worrall
Modified Mar 10th, 2021 at 11:20 AM
Mercury Marine Signs on as Exclusive Engine of MLF BIG5
World Leader in Marine Propulsion Systems Expands Sponsorship with Major League Fishing
TULSA, Okla. (March 10, 2021) – Major League Fishing (MLF) announced today that Mercury Marine, the world’s leading manufacturer of recreational marine propulsion engines, has signed on as the exclusive engine sponsor of the MLF BIG5 for the 2021 season. As the world’s largest tournament-fishing organization, MLF provides anglers of all skill levels the opportunity to compete for millions in prize money across five tournament circuits featuring a five-biggest-fish format, including the Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and U.S. Army High School Fishing.
“We are thrilled to take the next step in our relationship with Major League Fishing to establish Mercury Marine as the exclusive engine of the MLF BIG5,” said Gary Lancina, Senior Director of Global Brand & Influencer Marketing Strategy. “Our relationship with Major League Fishing is rooted in our common passion for the water and the joy of a tight line. We are excited about the future with MLF and the MLF BIG5, as Mercury Pro Team competitors and all anglers powered by Mercury join fans to embrace the thrill of bass angling, from the high school level all the way up to the MLF Bass Pro Tour.”
For more than 75 years, Mercury Marine has been making world-class outboards and sterndrives. The Wisconsin-based company has a long history of firsts, providing constant improvements as the manufacturer sets and resets the standards for reliable performance and superior power, all while maintaining low emissions and fuel consumption.
“Our relationship with Mercury Marine goes back to 2011, when they signed on as a valued supporter of the very first MLF Challenge Cup, featuring only 24 professional anglers,” said Jim Wilburn, MLF President and CEO. “After 10 years of growing and working together, we are excited to continue to expand the relationship with Mercury across our organization and to now provide an extensive tournament network with access to thousands of anglers who fish the MLF BIG5 circuits. Mercury has been with us every step of the way and has once again stepped up to become the exclusive engine of the MLF BIG5.”
The MLF award-winning network television airings on CBS, Discovery, Outdoor Channel, Sportsman Channel and more, along with the MLF NOW! live stream on MajorLeagueFishing.com, bring the high-intensity sport of competitive bass fishing into America’s living rooms, directly connecting sponsors to a broad range of fans and potential consumers.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Mercury Marine, visit MercuryMarine.com . For regular updates, photos, tournament news and more, follow the MLF BIG5’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. The company empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world.
Mercury’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft electronics, Land ‘N’ Sea marine parts distribution and Mercury and Quicksilver parts and oils.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.