MLF Continues to Top Ratings
Category: article
May 4th, 2020 by Keith Worrall
Modified May 4th, 2020 at 4:22 PM
Major League Fishing Continues to Top Ratings: Ranking No. 1 on Outdoor Channel, Sportsman Channel, and World Fishing Network
May 4, 2020 (Tulsa, Okla.) Outdoor Sportsman Group announced today that Major League Fishing (MLF) ranked as the top program on Outdoor Channel during 1Q 2020 with households, total viewers, and Men 25-54. This success marks MLF’s fifth consecutive year as the No. 1 series on Outdoor Channel. In its premiere run on Sportsman Channel, the 2019 Bass Pro Tour rose to the No. 1 series on Sportsman Channel. In addition, MLF All Angles, the popular shoulder program to the MLF Cups, came in fourth overall on Outdoor Channel. MLF program repeats rank No. 1 on World Fishing Network.
“Major League Fishing on Outdoor Channel continues to exceed ratings expectations,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “With viewership exceeding 100,000 households consistently, MLF dominates competing networks on their fishing programming. Major League Fishing continues to thrive in ratings by showcasing its fast-paced competition format, the best pro anglers in the business, and best sports production team behind the cameras.”
For the first time ever, MLF Cups series average on Outdoor Channel was higher than any single broadcast for any other show. MLF has been the No. 1 show on Outdoor Channel during 1Q and 2Q since 2016.
“With over 800 hours of programming on the OSG Networks, people still can’t get enough of MLF,” Major League Fishing President and CEO, Jim Wilburn said. “There seems to be an insatiable appetite for our exciting catch, weigh, immediately release format. Quality fishing programming is a tenant of The Outdoor Sportsman Channel family of networks – Outdoor Channel, Sportsman Channel and World Fishing Network, and we’re grateful to be a part of that family.”
The Squwincher Patriot Cup concludes with the premiere of the Championship Round this Saturday, May 9th, 2 p.m. ET. For the complete television air schedule, including re-airs, visit MajorLeaguefFishing.com/tv-schedule.
Source: Star Media Multitrak, Nielsen Media Reports, Outdoor Channel, Live+7, 1Q 2020
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). The Bass Pro Tour consists of eight events and a championship streamed live on www.MajorLeagueFishing.com and MOTV.
In late 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots fishing organization, including the strongest five-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, and Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing.
For more information on the league and anglers, visit www.MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook.
About Outdoor Channel
Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV