Outdoor Channel And Bonnier Corporation Form Multi-Year Strategic Partnership
Category: press release
Jan 15th, 2009 by OutdoorsFIRST
Modified Jan 15th, 2009 at 12:00 AM
Leaders in Outdoor Media Ink Partnership to Collaborate on Programming, Promotion and Online Content
TEMECULA, California – Outdoor Channel, America’s Leader in Outdoor TV, has inked a multi-year strategic partnership with Bonnier Corporation, publishers of the world’s most popular outdoor titles including Field & Stream, Outdoor Life and several industry leading marine titles. This partnership brings together the two strongest media brands in the outdoor industry, combining the unique strengths of each for select programming, promotional and online endeavors. Through their combined print, television, online and event properties, the Outdoor Channel and Bonnier Corporation will reach a multi-media audience larger than 57 million, allowing them to become the largest hub for outdoor content in the country.
“Bonnier Corporation’s depth of knowledge and experience is legendary in the outdoor publishing world,” said Tom Hornish, COO at Outdoor Channel. “Field & Stream has been a cornerstone of the outdoor industry for over a century, and we look forward to working closely together to provide high-quality content on multiple platforms to millions of outdoor enthusiasts across the country. Together, our reach in the outdoor industry is unmatched.”
Under the terms of the agreement, the two companies will develop an original series together in 2010. Field & Stream will receive brand integration within an Outdoor Channel original series, and Field & Stream’s 2009 and 2010 Total Outdoorsman Challenge franchise will air exclusively on Outdoor Channel.
Additionally, both companies will exchange web content, making Outdoor Channel video and Bonnier editorial content available to more than 12 million unique visitors annually.
Field & Stream and Outdoor Life are the largest, most recognized outdoor publications in the world, and like Outdoor Channel are completely devoted to the outdoor experience and lifestyle. For more than 100 years, Field & Stream and Outdoor Life have provided hunters and fishermen with compelling stories, expert tips and trusted advice through their magazines, websites and events.
“When the strongest media brands in the outdoor industry combine resources it presents a tremendous opportunity to both outdoor consumers and the industry we serve to enjoy more valuable content and greater brand integration,” said Eric Zinczenko, Group Publisher of Bonnier Corporation’s Outdoor Group. “The Outdoor Channel is the undisputed leader in outdoor programming which makes them the ideal partner for our brands as we move ahead with our goals to provide the best content, regardless of how it is delivered to our dedicated audience of outdoor enthusiasts. We are thrilled to align with them.”