SIG SAUER, Inc. joins Major League Fishing for 2017 season
Aug 25th, 2016 by OutdoorsFIRST
Modified Aug 25th, 2016 at 12:00 AM
Major League Fishing (MLF) officials announce the signing of world-renowned firearms manufacturer SIG SAUER as a new sponsor of the popular made-for-television bass fishing events for the 2017 season.
With roots dating back to 1853 in Germany, today’s SIG SAUER offers a diverse product line, ranging from air guns to tactical weapons. Its reputation for innovative, high-quality firearms has made it the brand of choice among military, law enforcement agencies and civilians worldwide.
“SIG SAUER has a long, rich history as a leader in the firearms industry, but has also become a popular brand for shooting sports and personal defense; our audience knows them well as there is such high crossover between anglers and those who use firearms,” said MLF General Manager Jim Wilburn.
“SIG SAUER is known in the business world for its world-class excellence and operational achievements. It is a wonderful addition to our team of sponsors because of their great global vision and outstanding products, and they will be one of the first in their industry to participate in professional fishing.”
Major League Fishing is in its fifth season and was rated Outdoor Channel’s No. 1 overall program in first quarter 2016. The TV show’s format features the country’s top professional bass anglers competing against each other in a live-action, head-to-head style. Every competitor has a cameraman and live microphone following them, giving viewers an in-the-boat experience, as well as a live leaderboard providing updates throughout the event.
“We very much value our partnership with Major League Fishing because they have developed such an authentic model for their top rated outdoor show,” said Tom Taylor, SIG SAUER chief marketing officer and executive vice president of sales. “Also, MLF reaches a demographic that is in line with our product lines, appealing to both fishing and shooting enthusiasts alike. This is a great fit for us, and we like the way MLF engages its audience for sponsors.”
The 2017 MLF television season begins Dec. 31, 2016, on the Outdoor Channel with the first airing of the 2017 Summit Select.
Joining SIG SAUER in the 2017 MLF sponsor lineup are Jack Link’s, Bass Pro Shops, General Tire, Ferguson, Geico, Sqwincher, Yeti Coolers, Huk, WileyX Eyewear, Ram, Livingston Lures, Repel, StarBrite, Optima Batteries, Lowrance, Daiwa, Sonic, BullFrog, T.H. Marine, Tarter Farms, Quantum, Bass Cat, Strike King, Sunline, Duckett Fishing, Eagle Claw/Trokar, Go Pro, Onyx, Power Pole, Mercury/MotorGuide, St. Croix Rods, Nitro and Phoenix, and other newcomers Kubota, Pure Michigan, Lucas Oil, Plano, Iron Cross Automotive, SPRO and Lew’s.
For more information about MLF and its sponsors, visit www.majorleaguefishing.com.