Z-Man renews with FLW for fifth consecutive season
Category: press release
Jan 14th, 2015 by OutdoorsFIRST
Modified Jan 14th, 2015 at 12:00 AM
FLW, the world’s largest bass fishing tournament organization, has announced a sponsorship renewal with Z-Man Fishing Products, Inc., the fastest-growing lure brand in America. Financial terms of the deal were not disclosed.
“FLW is proud and pleased to continue its partnership with Z-Man Baits,” said Patterson Leeth, FLW vice president of marketing. “They have been a fantastic long-standing partner and we are excited to have them with us for the 2015 tournament season.”
As part of the agreement, Z-Man Fishing Products will receive exposure across multiple FLW media platforms including its websites, tournaments and expos, social media and FLW Bass Fishing magazine.
“One of our primary goals is to expose the most avid participants in bass fishing to our latest ElaZtech bait designs and newest ChatterBait models,” said Daniel Nussbaum, vice president of Z-Man Fishing Products. “Our relationship with FLW allows us to speak directly to the most diehard bass anglers through a variety of channels.”
For nearly three decades, the Charleston, South Carolina-based company has enjoyed a strong presence on the tournament-fishing circuit. Their products like the ChatterBait, ElaZtech plastic baits, and EZ silicone skirts, all continue to be favorites among winning tournament anglers and there are very few anglers who don’t recognize the Z-Man brand. Z-Man continues to work with some of the leading professional bass anglers and saltwater pros to develop some of the most innovative and eye-catching soft plastics on the market.