Costa recently announced its new partnership with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer. Mercer, who is well known and loved within the bass fishing community, is often referred to as the unofficial voice of professional bass fishing, as his addictive energy and comedic presence has garnered a cult-like following of fishing fans young and old.

In addition to hosting his own television show, Mercer is a sought-after seminar speaker, has a record-selling DVD series, and uses his active social media presence to engage and inspire anglers around the world. A native of Canada, Dave started tournament fishing at 13 years old.