The Switches of Southwick: Ice Anglers Choose St. Croix Rods
Mar 13th, 2014 by OutdoorsFIRST
Modified Mar 13th, 2014 at 12:00 AM
Park Falls, WI (March 13, 2004) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands anglers purchased most frequently in 2013. Results were compiled from the 18,559 internet-based surveys completed by anglers who volunteered to participate last year in Southwick Associates’ AnglerSurvey.com poll.
In 2013, anglers participating in the survey said they purchased St. Croix ice rods more than any other brand.
“Our goal is to provide innovation to all our rods including those built for ice fishing,” says St. Croix Rod V.P. of Brand Management, Jeff Schluter. “When first launched in 2005, the Legend Ice series brought the spring bobber concept to an unprecedented level of performance. In 2013, we updated the original design and renamed it Legend Silver. In addition, we launched a premium version called Legend Gold. It’s very rewarding to see ice anglers respond as they have. We’re grateful our customers recognize the performance advantage of our super-finesse, high-tension, stainless-steel strike indicator system.”
St. Croix currently manufactures three different families of ice rods, as well as complete combos, and the preeminent strike indicator/spring bobber on the ice. “We’ve had huge success with all our lines, offering a vast collection of technique-specific rods, from short, palm-style models for shallow panfish sight-fishing to heavy-power rods that ensure powerful hooksets and no-fail performance for big walleye and lake trout fishing in Canada and the Great Lakes.”
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From the outset St. Croix’s Legend® Ice rods took the ice fishing world by storm. Probably because their patented super finesse and adjustable spring bobber makes them about the finest rod ever to stand guard over a hole. Legend® Ice rods feature a patented built-in strike indicator system developed by Greg “The Prowler” Wilczynski, a medalist in world ice fishing competitions. Greg spent years refining the unique spring bobber system, which turns ordinary fishermen into fish catching machines.
*24K gold-plated, super-finesse, high-tension, stainless-steel strike indicator.
*Fully adjustable and interchangeable spring indicator system.
*Precision-taper solid carbon blank provides extreme performance.
*Innovative Neoprene-Skin handle with Fuji® SK2™ reel seat.
*Pac Bay Minima guides.
*Made in U.S.A. (with foreign and domestic materials).
*Super-finesse, high-tension, stainless-steel strike indicator.
*Fully adjustable and interchangeable spring indicator system.
*Precision-taper solid carbon blank provides extreme performance.
*Comfortable, secure-lock reel seat with cork trim.
*Pac Bay Minima guides.
*Made in the U.S.A. (with foreign and domestic materials).
St. Croix Premier® Ice rods feature a solid carbon blank, stainless-steel guides and a traditional cork handle.
*Solid carbon blank for extreme sensitivity and durability.
*Stainless-steel guides.
*Traditional cork handle.
The Premier® Ice Combo adds a three ball bearing aluminum spinning reel with aluminum spool to the rod. For anglers looking for the perfectly-matched system, this combo fits the bill.
*Solid carbon blank for extreme sensitivity and durability.
*Stainless-steel guides.
*Traditional cork handle.
*PS250 ice reel with aluminum body and spool, 3 ball bearings and infinite anti-reverse.
St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls, Wisconsin. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers.
The company’s mid-priced Triumph®, Mojo Bass/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.