New Musky Show Scheduled For Chicago
Category: new products
Feb 22nd, 2014 by OutdoorsFIRST
Modified Feb 22nd, 2014 at 12:00 AM
Reuter Show Productions has announced that Doug Reuter and Jay Garstecki will launch a new musky show in the Chicago market for January 2015.
The official announcement was made just minutes before the opening of the 2014 Milwaukee Muskie Expo on February 14.
Garstecki will join Reuter Show Productions as a marketing executive to create what will be known as “Muskie Expo Chicago.” The new show is scheduled to take place at the Sears Centre Arena in Hoffman Estates, Illinois, on Friday, January 9, through Sunday, January 11.
The dates of the new show coincide with the Chicago Muskie Show held at Harper College in Palatine, Illinois.
“I’ve been looking forward to this announcement since Jay and I finalized the deal with the Sears Centre Arena,” said Doug Reuter, president of Reuters Show Productions. “This new venue will give the Chicago market a change. The close proximity to both Rockford, Illinois, and downtown Chicago makes it the perfect location.”
The Sears Centre is across from the Cabela’s retail store location in Hoffman Estates. The location has a full access interchange off of I-90 and offers free parking for over 3,200 cars. “We believe this location will open the doors to a new market of musky fishermen in the Chicagoland area,” Garstecki said.
Reuters Show Productions has been the promoter of the Milwaukee Muskie Expo since its inception.
As a musky angler and a 25-year marketing executive, Garstecki said he expects to bring a different view to the show floor. “We have some creative ideas to make this show unique for both the consumers and the vendors. I plan to spend a lot of my time discussing marketing partnerships with companies, affiliated and not affiliated, with the fishing community.”
Garstecki said he has already lined up a sponsorship with the Cabela’s retail store location in Hoffman Estates. “Cabela’s is looking forward to a partnership with the show in 2015,” said Cabela’s marketing manager, Diane Schneider.
“We want to bring a new style of show to the consumer,” said Garstecki.
For more information about Muskie Expo Chicago, call (608) 445-4645 or email [email protected].