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AIM® Announced the Renewed Partnership with the J. J. Keller Fishing Team

Category: article

 Mar 16th, 2011 by OutdoorsFIRST 

Modified Mar 16th, 2011 at 12:00 AM

Plymouth, WI – March 16, 2011

AIM has partnered with the J. J. Keller Fishing Team to again support the AIM Pro Walleye Series.  For 2011, this support will also include The Reel Shot, a new retail sporting goods store opened by Brian Keller in Oshkosh, Wisconsin.


The J. J. Keller Fishing Team includes James and Brian Keller, licensed USCG Captains and experienced professional tournament anglers, AIM walleye pro angler John Schneider, and BASS Elite pro angler Travis Manson . As was the case in 2010, the J. J. Keller Fishing Team will provide $10,000 towards the prize pool of the AIM Angler of the Year award.


James Keller stated, “We are again pleased to support the AIM Angler of the Year award in 2011. There is no more prestigious accomplishment than Angler of the Year. This award recognizes the “Best of the Best” over a long season of competition. The J. J. Keller Fishing Team welcomes this opportunity to be associated with excellence.”

James Keller and Robert Blosser, the 2010 JJ Keller Angler of the Year

Joining the support of the AIM Pro Walleye Series in 2011 will be The Reel Shot – a new retail sporting goods store just opened by Brian Keller. Brian remarked, “The Reel Shot is a complete sporting goods store featuring outdoor clothing, footwear, an archery pro shop and more. But our specialty is fishing tackle, baits and electronics. The centerpiece of the store is an 11,000 gallon demonstration aquarium where you can test your favorite baits and hear the action. We are pleased to partner with AIM to promote the fact that The Reel Shot is where the Pros shop!”

Visit the Reel Shot website at: http://www.thereelshot.com

Scott Matheson, President of AIM also added, “James and Brian Keller, the J. J Keller Fishing Team, and The Reel Shot are invaluable supporters of the AIM Pro Walleye Series. As competitive anglers and promoters of tournament angling, they have been a part of the AIM story since its inception. We appreciate their contributions and look forward to helping to promote the new retail venture, The Reel Shot.”        

More information about the J. J. Keller Fishing Team can be found at http://jjkellerfishingteam.com. The latest information about The Reel Shot is found at www.thereelshot.com. Further information about AIM as well as up-to-the-minute updates about tournaments can be found at www.aimfishing.com.

Brian Keller

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

AIM Marketing Partners:

Yamaha Marine, South Dakota Office of Tourism, Bay Mills Resort & Casino, Lund Boat Company, Mercury Marine, Crestliner Boats, J. J. Keller Fishing Team, The Reel Shot, Navionics, Fin-Tech Tackle, John Butts Outdoors, Rutting Ridge Outfitters, Oahe Wings & Walleyes, Optima Batteries, Worldwide Marine Insurance, Pier of d’Nort piers, Me and My Catch photo replicas, Reef Runner Lures, The Judge Tournament Ruler, Rite in the Rain Paper, G2 Angling, E-Z Lube Systems, Transducer Armor, Gemini Sports Marketing, True North Companies.

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