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AIM™ Announces Mercury Marine’s Renewed Support of the AIM Pro Walleye Series

Category: press release

 Mar 16th, 2010 by OutdoorsFIRST 

Modified Mar 16th, 2010 at 12:00 AM

PLYMOUTH, Wis. (March 16, 2010) – Mercury Marine will remain a lead supporter of the AIM Pro Walleye Series™ in 2010, as it was in the 2009 inaugural season of the angling association.

“AIM has reignited excitement in the world of walleye tournament fishing,” said Michelle Kilburn, Mercury’s manager of tournaments and endorsements. “The AIM Catch-Record-Release™ format is a win-win for the anglers and the fisheries. Mercury is pleased not only to continue our support of the AIM Pro Walleye Series™, but to increase our level of sponsorship for 2010.”

Mercury President Mark Schwabero also voiced faith in AIM and its competitive format.

“It’s important that anglers, associations and sponsors join forces to present an exciting and successful sport, and to ensure a healthy fishing environment that will benefit current and future generations,” he said. “We are excited to team with our sister companies, Lund and Crestliner Boats, in supporting the goals of this exciting tournament association.”

Anglers Insight Marketing, LLC™ (AIM) is a unique corporation created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing not only walleye tournaments but the entire outdoor industry. AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format, which is integral to its dynamic events and unparalleled consumer engagement. For more information on AIM, the 2010 AIM Pro Walleye Series™, sponsors and pro anglers, visit www.aimfishing.com.