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AIM™ Announces the Addition of the J.J. Keller Fishing Team as a Marketing Partner

Category: press release

 Apr 8th, 2010 by OutdoorsFIRST 

Modified Apr 8th, 2010 at 12:00 AM

Plymouth, WI – April 8th, 2010

J.J. Keller & Associates, Inc (www.jjkeller.com) is based in the Fox River Valley – which is in the heart of Wisconsin’s prime walleye fishing. It is not possible to travel more than a few miles in any direction of an AIM Pro Walleye Series™ tournament without passing dozens of J.J. Keller customers. James J. Keller established the J.J. Keller Fishing Team to support the fishing industry, and leads by example by personally funding the Marketing Partnership with AIM.

This Partnership provides AIM with more than working capital; it also brings on board PK Media, LLC (www.pkmediallc.com) founded by Brian Keller that will provide incremental tournament film coverage, J.J. Keller Foundation funds for local 501(c)(3) charities and the exclusive sponsorship of the “2010 J.J. Keller Angler of the Year” award.

The Angler of the Year award is presented to the Pro Angler who has accumulated the most points over the three AIM Pro Walleye Series™ events and the AIM International Walleye Championship™. The 2010 J.J. Keller Angler of the Year award will include a $10,000 cash payment to the Pro Angler with the best overall record. The award will be presented at the AIM International Walleye Championship™, September 3rd at Lake Winnibigoshish, MN by AIM and a member of the J.J. Keller Fishing Team.

James J. Keller, Founder of J.J. Keller Fishing Team stated, “As an Original AIM Owner/Pro Fisherman, I am very excited to become an AIM “Platinum Plus Partner” for the 2010 Tournament Season. I fished AIM as a Co and Pro in 2009 and saw first hand how well respected the organization and the Pro-Anglers were. AIM’s events are genuinely fun to fish and its Catch-Record-Release™ format has raised the bar. I have been pursuing Walleyes for 50 years and support this new breed organization where we all can still competitively fish!”

Scott Matheson, AIM President and CEO added, “This partnership with the J.J. Keller Fishing Team does more than create a strong Angler of the Year program for our Pros, it helps AIM™ accomplish a key objective of becoming a valuable contributor to our host cities local charities. Thanks to Brian and James J. Keller’s discretionary use of the J.J. Keller Foundation Funds, we now have $25,000 ($5,000 per event) in a matching fund program to raise real dollars for local charities and give back to the communities that have been so supportive of youth fishing and the AIM Pro Walleye Series™.”

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com. Further information about the J.J. Keller Fishing Team can be found at www.jjkellerfishingteam.com.

J.J. Keller is a world-class publishing, printing and service organization. With over 1,300 associates, J.J. Keller serves more than 300,000 customers throughout the United States and Canada. Specialties include providing motor carriers with the products and services necessary to run day-to-day operations and maintain regulatory compliance. J.J. Keller also provides safety and compliance solutions for the manufacturing, environmental, construction, food processing, human resources and several other industries.

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

AIM Marketing Partners:

Lund Boat Company
Mercury Marine
J.J. Keller Fishing Team
Navionics
Crestliner Boats
Bay Mills Resort & Casino
Fin-Tech Tackle
John Butts Outdoors
Rutting Ridge Outfitters
Oahe Wings & Walleyes
Optima Batteries
Pier of d’Nort
Worldwide Marine Insurance
Reef Runner
The Judge Tournament Ruler
Rite in the Rain Paper