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AIM™ Ready For 2010 Bay Mills Invitational Tournament

Category: press release

 May 26th, 2010 by OutdoorsFIRST 

Modified May 26th, 2010 at 12:00 AM

Artificial Lures Only and High Payback Highlight This Historic Event

Plymouth, WI – January 6th, 2010 – Anglers Insight Marketing LLC™ (AIM) and Bay Mills Resort & Casino are ready to roll for the 2010 Bay Mills Invitational Walleye Tournament – a special event in addition to the 2010 AIM Pro Walleye Series™ schedule.

	Catch-Record-Release

AIM has teamed up with Bay Mills Resort & Casino to conduct a special invitational tournament that will be held June 3 to 5, 2010. The Resort, located on the prime fishery near Brimley, Michigan, has pledged an additional $50,000 to the event purse.

Bay Mills Resort & Casino has chosen to partner with AIM to showcase the entire Brimley area and the outstanding walleye fishery. The 2010 Bay Mills Invitational Walleye Tournament will feature the fishing industry’s newest products in an “artificial bait only” competition. The tournament will also showcase the exclusive AIM Catch-Record-Release™ format – with every large walleye being digitally recorded – and then immediately released to fight again!

Rod Jones, General Manager of Bay Mills Resort & Casino said, “Since we are located here in Brimley, Michigan, right on the shores of Lake Superior, where anglers from all over the US and Canada travel to fish, hosting the Bay Mills Invitational Walleye Tournament is a natural fit for our resort.  It will showcase the Eastern Upper Peninsula of Michigan as a premier walleye fishing destination.  I especially like AIM’s Catch-Record-Release format. Therefore, Bay Mills Resort & Casino has committed an additional $50,000 to the tournament purse to make this a premier event in the walleye fishing industry.”

Scott Matheson, President and CEO of AIM stated, “We are pleased to bring the AIM tournament format to the Brimley area. This added event to the 2010 schedule will be another example of AIM fishing the best areas at the peak of the bite. This event will showcase the newest products of AIM’s fishing and marine Marketing Partners. The normal 100% Pro Angler payback in the AIM Pro Walleye Series™ events will be increased by $50,000. Thanks to Rod Jones and Bay Mills Resort & Casino, we are proud to offer this high-payback invitational as a reward for participation in the inaugural year of the AIM Pro Walleye Series™. We invite competitors, our Marketing Partners and our fans to make plans now to attend!”

The 2010 Bay Mills Invitational Walleye Tournament will feature several unique characteristics.

1. The tournament will feature the top walleye Pro Anglers focusing on the newest 2010 product innovations from the fishing industry. The tournament will be limited to artificial baits only.
2. The field will be limited to only 50 boats. The Pros will qualify for entry based on their participation in the 2009 AIM Pro Walleye Series™:

Todd Riley, the 2009 AIM Angler of the Year the 2009 AIM International Walleye Championship™ winner will receive a PAID entry.
• The highest placing Canadian “Sanctioned Series” Pro Angler in the 2009 AIM International Walleye Championship will receive a free invitation.
• The highest placing U.S. “Sanctioned Series” Pro Angler in the 2009 AIM International Walleye Championship will receive a free invitation.
• The remaining 47 invitations will be allocated, in order, to the AIM Pro Anglers that have fished ALL four AIM 2009 tournaments and then three of the AIM 2009 tournaments and so on until the field is filled. Invitations will be sent to the qualifying Pro anglers from the AIM office shortly.

3. The tournament payout will be increased by $50,000 over the entry fees to make this one of the most lucrative events in walleye fishing.

Bay Mills Resort & Casino will serve as the tournament headquarters, launch site, and the site of the daily weigh-in stage show (which will also be featured LIVE on www.aimfishing.com.

“The Soo” is located on the St. Mary’s River, connecting the east end of Lake Superior to northern Lake Huron. The area forms an ideal walleye fishery, with a huge variety of structure from shallow structure and weeds, rocky points, reefs, islands, and river channels. The river and the expansive lake areas offer countless presentation options. Shallow and deep jigging and shallow and deep trolling are all proven techniques. Walleyes can be found throughout hundreds of square miles of the waterway!

Bay Mills Resort & Casinos located on the shores of Lake Superior in the Eastern Upper Peninsula of Michigan has 2 casinos, 1,000 slots, 10 tables, a poker room, 142 lake-view hotel rooms, an RV park, 5 restaurants and bars, plus a championship golf course. It is owned by the Bay Mills Indian Community and is located at 11386 West Lakeshore Dr., Brimley, Michigan 49715. The contact number is (906) 248-3715, or www.4baymills.com.

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com.

Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional Walleye anglers. AIM Professionals are among the “All Stars” of professional Walleye fishing. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate marketing partners.