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Anglers Insight Marketing Announced 2009 Tournament Format.

Category: press release

 Dec 6th, 2008 by OutdoorsFIRST 

Modified Dec 6th, 2008 at 12:00 AM

	Anglers Insight Marketing

Plymouth, WI – December 5th, 2008- Anglers Insight Marketing LLC™ (AIM™) announced today the format for their “AIM Pro Walleye Series™” tournaments to be held during the 2009 season.

Anglers Insight Marketing (AIM) will conduct a series of 4 Pro-Am walleye fishing tournaments in 2009. The AIM Pro Walleye Series will host fields of 100 of the top walleye fishing professionals and 100 Co-anglers at each tournament.

Scott Matheson, the President and CEO of Anglers Insight Marketing reports, “The AIM Pro Walleye Series tournaments will all be three day events. The full field of 100 boats (Professionals and Co-anglers) will fish the first two days. The Professional provides the boat, all the fishing tackle and bait for the day. Each day the Co-angler will be paired with a different Professional and have the opportunity to learn individual strategies and cutting edge presentations. The top 50 percent of the Professionals – based on cumulative weight over the first two days – will fish the third day of the tournament with one of the Co-anglers who were randomly drawn during the rules meeting prior to the event.”

Anglers Insight Marketing is also announcing paybacks of not less than 100% of Pro entry fees which will ensure a minimum of $150,000 in prize monies with a full 100 boat field. “From the start, one of the objectives of AIM was to build a platform that meets the financial needs of the professional anglers. A key commitment has always been to pay back at least 100% of their entry fees, and our plan is to exceed these paybacks as our base of sponsors continues to grow.” reports Scott Matheson.

Pro Angler entry fees for the 2009 AIM Pro Walleye Series have been set at $1,500 per event. For anglers who are not AIM owners or “Life Members” there will also be a $250 membership fee per event.  The planned payout schedule for the Pro entrants is expected to be released at the Anglers Insight Marketing Annual Meeting on January 2, 2009 in Milwaukee, WI.

Co-angler entries have been held to just $250 per event which will help attract a broader base of new Co-anglers to the sport.  Co-anglers will not be competing for prizes based upon their placement in the event, but instead will be awarded prizes at a random drawing to be held at the weigh in during the second day of the event.

The AIM Pro Walleye Series will also incorporate other innovations, including a new “Catch, Record, Release” format (CRR). The concept is to have the Pro and the Co-Angler measure the length of each walleye caught before immediately releasing the fish. The lengths will be logged and photos will be taken to validate measurements. At the “weigh-in”, the lengths will be converted to weights and counted in the cumulative total for the pro. The photos and weights of walleyes will be displayed both on stage and on the AIM website to give viewers an idea of the quantity and quality of fish caught by the anglers.

“CRR will bring us back to the head-to-head competition that this sport needs” emphasizes professional walleye angler Gary Parsons, “It will eliminate the guesswork that slot limits and culling restrictions have brought to walleye competitions. We’ll be back to fishing on great bodies of water where the angler who catches the biggest fish – wins!” Catch, Record, Release will also eliminate the concerns by local anglers and fisheries managers of excessive fish harvest or mortality of released fish.

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com.

Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.