BRP’S STURTEVANT FACILITY BECOMES HEART OF EVINRUDE
Category: npaa
Feb 15th, 2011 by OutdoorsFIRST
Modified Feb 15th, 2011 at 12:00 AM
Valcourt, Quebec, February 10, 2011 – BRP will invest over $15 million in the next three years
to transform its outboard engine facility in Sturtevant, WI and become the heart of the Evinrude
brand.
Evinrude product development, marketing and sales functions as well as customer service will
be consolidated under one roof. In so doing, all employees from the Waukegan, IL facility will be
regrouped in the Sturtevant campus. There will be no job terminations resulting from this move.
Employee relocations will begin in late spring and should be completed by the end of 2011.
“This additional investment further demonstrates BRP’s commitment to the Evinrude brand,”
said Jose Boisjoli, president and CEO. “One site allows BRP to bring all Evinrude-related
employees under one roof to better serve its network and its customers worldwide.”
The decision was made to ensure maximum utilization of the facilities and to structure the BRP
team in a way to encourage efficiency and community. BRP committed itself to the Evinrude
brand when it acquired the assets of Outboard Marine Corporation (OMC) in 2001. It has since
invested millions of dollars in R&D for the E-TEC technology, which revolutionized the outboard
engine industry. In 2005, BRP became the first marine engine manufacturer to receive a Clean
Air Technology Excellence Award from the U.S. Environmental Protection Agency for its
environmentally friendly E-TEC engines. In 2009, E-TEC technology was adapted for
snowmobile engines, producing some of the most fuel-efficient engines in the industry.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in
the design, development, manufacturing, distribution and marketing of motorised recreational
vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles,
Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection
technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as
well as Rotax engines. BRP products are distributed in more than 90 countries.
www.brp.com
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.