Goodwill Extends Partnership with FLW Outdoors
Category: npaa
Dec 18th, 2009 by OutdoorsFIRST
Modified Dec 18th, 2009 at 12:00 AM
MINNEAPOLIS (Dec. 18, 2009) – FLW Outdoors announced today that Goodwill Industries International will continue its partnership with FLW Outdoors. Goodwill Industries® will continue to collect donations at each FLW Tour event in 2010. Sales of donations in Goodwill stores help fund job training programs, employment placement services and other community-based programs for people who need them most in local communities. Terms of the agreement were not disclosed.
“This partnership between FLW Outdoors and Goodwill has shown that organizations can find unique ways to help benefit our communities,” said Trisha Blake, Senior Vice President & Chief Marketing Officer of FLW Outdoors. “Goodwill helps thousands of people every day and we are proud to continue our relationship with them and help in their efforts to transform lives through work.”
“Goodwill’s partnership with FLW Outdoors is making an economic investment in local communities,” said Jim Gibbons, president and CEO for Goodwill Industries International. “The generous donations of FLW Outdoors fans enable local Goodwills to help their neighbors find jobs, earn paychecks and support themselves and their families during these tough economic times.”
Goodwill, which has more than 2,300 retail stores throughout the United States and Canada, will have the opportunity to use the resources of FLW Outdoors to drive traffic and awareness to its locations. Goodwill will receive exposure and have a presence across FLW Outdoors’ various platforms including all bass and walleye events, and FLW Outdoors’ multiple multimedia outlets, including FLW Fantasy Fishing, FLW Outdoors Magazine, the “FLW Outdoors” television show on Versus and additional functions operated by FLW Outdoors.
Professional anglers Chad Grigsby of Maple Grove, Minn., and Wesley Strader of Spring City, Tenn., will continue to represent Goodwill on the FLW Tour and FLW Series. Grigsby has participated on the FLW Tour for eight years with career earnings of $438,098 and eight top-10 finishes. Strader has amassed three wins and 26 top-10 finishes in 13 years on the FLW Tour earning $853,863 throughout his career.
Goodwill will also receive the opportunity to set up displays to promote its job training programs and support services that aid people who have disabilities, lack education or job experience, or face employment challenges. These programs will be promoted at the FLW Outdoors Family Fun Zone and Outdoor Expo at FLW Tour and championship events.
FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing offering the largest awards possible in the history of fantasy sports.
For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player’s Advantage, visit FantasyFishing.com.
ABOUT GOODWILL INDUSTRIES INTERNATIONAL
Goodwill Industries International is a network of 183 community-based, independent agencies in the United States, Canada, and 13 other countries. One of the nation’s top five most valuable and recognized nonprofit brands as well as a leading social services enterprise. (Source: Cone Nonprofit Power Brand 100, 2009), Goodwill generates opportunities for people to achieve economic stability and build strong families and vibrant communities by offering job training programs, employment placement services and other community-based programs for people who have disabilities, lack education or job experience, or face employment challenges. To pay for its programs, Goodwill sells donated clothes and other household items in more than 2,300 retail stores and online at www.shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation and document imaging and shredding. In 2008, 1.5 million people in the United States and Canada benefited from Goodwill’s career services and more than 172,000 obtained job placement services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find your local Goodwill, use the online locator at www.goodwill.org or call (800) 664-6577.