NPAA Supporting Partner AIM Announces New Partnerships

Category: npaa

Apr 14th, 2010 by OutdoorsFIRST

Modified Apr 14th, 2010 at 12:00 AM

Akaska Walleye Classic & Festival and AIM Ink Historic Partnership

Anglers Insight Marketing LLC™ (AIM) tapped to promote the state’s natural resources and outdoor opportunities and South Dakota’s biggest fishing-related annual event

Akaska, South Dakota – (April 12th, 2010) – Among many outdoor enthusiasts, South Dakota is known as a natural paradise, with gorgeous, varying terrain and waterways and unmatched fishing and hunting opportunities. A groundbreaking new partnership with Anglers Insight Marketing (AIM) will showcase all that this gem of the Midwest has to offer, giving outdoorsmen and women an inside look at this great state. This exciting new partnership has been developed to provide South Dakota and the South Dakota Walleye Classic & Festival with a unique opportunity to promote itself through the world’s top walleye anglers and the newest, most innovative professional fishing organization in the country.

Details of the partnership include:

Three South Dakota-based AIM Pro Anglers will fish from tournament boats wrapped with the South Dakota “Great Faces, Great Places” messaging. These anglers will spread the message of vacations in South Dakota across the Midwest as they compete in AIM Pro Walleye Series™ tournaments, as well as other appearances.
50 of the top AIM Pro Anglers will sport the South Dakota Tourism logos on their vehicles, boats, and tournament jerseys throughout the 2010 competition season and other appearances. These Pros will also make special appearances on behalf of South Dakota at numerous travel and sport shows throughout the Midwest.
South Dakota Tourism will sponsor the Big Basket Awards at each of the AIM Pro Walleye Series™ in 2010 to further highlight South Dakota’s recognition of anglers’ achievements everywhere.
South Dakota Tourism will sponsor a special Pro-Celebrity tournament on August 15th, the day after the Akaska AIM Pro Walleye Series™ event. South Dakota dignitaries will be paired up with AIM Pro Anglers for a special day of competitive fishing on Lake Oahe, featuring the exclusive AIM Catch-Record-Release™ format.

Anglers Insight Marketing, LLC™ will also provide year-round promotions for South Dakota Tourism via its dynamic multi-media approach and through its five AIM Pro Walleye Series™ events in 2010. Sponsored anglers will help create content focused on demonstrating all that South Dakota has to offer. This content will be shared via the AIM Website and through other multi-media channels.

“AIM anglers love fishing in South Dakota and the Akaska South Dakota Walleye Classic & Festival has become a favorite stop for many of them and their families,” said Scott Matheson, president and CEO of AIM. “It is a natural fit for one of our country’s great natural resource states to partner with our growing and promotionally-driven organization. We look forward to putting our unique marketing abilities to work with the great people of South Dakota to help drive outdoor enthusiasts and their families to vacation in their magnificent state.”

Part of the state’s Matching Dollar Challenge program, this project is designed to fund new initiatives to bring more visitors to South Dakota. George Kessler, Akaska Walleye Classic & Festival spokesperson said, “AIM gives us the opportunity to share our story through some of the best fishermen in the world and an organization that truly understands how to connect with people who will be interested in visiting our great state.”

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com. More information about South Dakota Tourism resources and to request a FREE vacation Guide, please visit http://www.travelsd.com.

About the FY2010 Matching Dollar Challenge

The Matching Dollar Challenge is a cooperative marketing partnership that is to be used solely for new initiatives. In order to be considered for the new matching challenge funds, participating organizations must illustrate that funds will be used in cooperation with the Office of Tourism’s efforts. Challenge recipients are working in conjunction with the Office of Tourism for planning and implementation purposes. The Matching Dollar Challenge program is a part of Goal 1 of the 2010 initiative to double visitor spending in South Dakota.

About AIM

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization created by many of the most successful professional walleye anglers and other investors who share a mission of advancing not only competitive angling but the entire fishing industry. The organization is dedicated to providing unmatched marketing exposure to the competitive anglers and the supporting sponsors. AIM’s unique Catch-Record-Release™ format, dynamic events and the introduction of new and innovative technologies have been designed to bring a higher level of entertainment and useful information to the world of fishing.

AIM Marketing Partners:

South Dakota Office of Tourism, Mercury Marine, Lund Boat Company, J.J. Keller Fishing Team, Bay Mills Resort & Casino, Navionics, Crestliner Boats, Fin-Tech Tackle, John Butts Outdoors, Rutting Ridge Outfitters, Oahe Wings & Walleyes, Optima Batteries, Pier of d’Nort, Worldwide Marine Insurance, Reef Runner, The Judge Tournament Ruler, Rite in the Rain Paper

________________________________________________
AIM™ Announced the Addition of the J.J. Keller Fishing Team
As a Marketing Partner.

Anglers Insight Marketing LLC™ (AIM) welcomes the J.J. Keller Fishing Team as the title sponsor of the AIM Pro Walleye Series™ Angler of the Year award.

Plymouth, WI – April 8th, 2010

J.J. Keller & Associates, Inc (www.jjkeller.com) is based in the Fox River Valley – which is in the heart of Wisconsin’s prime walleye fishing. It is not possible to travel more than a few miles in any direction of an AIM Pro Walleye Series™ tournament without passing dozens of J.J. Keller customers. James J. Keller established the J.J. Keller Fishing Team to support the fishing industry, and leads by example by personally funding the Marketing Partnership with AIM.

This Partnership provides AIM with more than working capital; it also brings on board PK Media, LLC (www.pkmediallc.com) founded by Brian Keller that will provide incremental tournament film coverage, J.J. Keller Foundation funds for local 501(c)(3) charities and the exclusive sponsorship of the “2010 J.J. Keller Angler of the Year” award.

The Angler of the Year award is presented to the Pro Angler who has accumulated the most points over the three AIM Pro Walleye Series™ events and the AIM International Walleye Championship™. The 2010 J.J. Keller Angler of the Year award will include a $10,000 cash payment to the Pro Angler with the best overall record. The award will be presented at the AIM International Walleye Championship™, September 3rd at Lake Winnibigoshish, MN by AIM and a member of the J.J. Keller Fishing Team.

James J. Keller, Founder of J.J. Keller Fishing Team stated, “As an Original AIM Owner/Pro Fisherman, I am very excited to become an AIM “Platinum Plus Partner” for the 2010 Tournament Season. I fished AIM as a Co and Pro in 2009 and saw first hand how well respected the organization and the Pro-Anglers were. AIM’s events are genuinely fun to fish and its Catch-Record-Release™ format has raised the bar. I have been pursuing Walleyes for 50 years and support this new breed organization where we all can still competitively fish!”

Scott Matheson, AIM President and CEO added, “This partnership with the J.J. Keller Fishing Team does more than create a strong Angler of the Year program for our Pros, it helps AIM™ accomplish a key objective of becoming a valuable contributor to our host cities local charities. Thanks to Brian and James J. Keller’s discretionary use of the J.J. Keller Foundation Funds, we now have $25,000 ($5,000 per event) in a matching fund program to raise real dollars for local charities and give back to the communities that have been so supportive of youth fishing and the AIM Pro Walleye Series™.”

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com. Further information about the J.J. Keller Fishing Team can be found at www.jjkellerfishingteam.com.

J.J. Keller is a world-class publishing, printing and service organization. With over 1,300 associates, J.J. Keller serves more than 300,000 customers throughout the United States and Canada. Specialties include providing motor carriers with the products and services necessary to run day-to-day operations and maintain regulatory compliance. J.J. Keller also provides safety and compliance solutions for the manufacturing, environmental, construction, food processing, human resources and several other industries.

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

NPAA Supporting Partner AIM Announces New Partnerships

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