RPM Outdoor Sports Joins Cabela’s Masters Walleye Circuit
Category: npaa
Nov 11th, 2011 by OutdoorsFIRST
Modified Nov 11th, 2011 at 12:00 AM
Nov. 10, 2011-Minnetonka, MN-RPM Outdoor Sports, maker of the revolutionary IlumiNet landing net, has joined the Cabela’s Masters Walleye Circuit family as an associate sponsor for the 2012 tournament season.
“It’s very exciting,” said RPM’s Jerry Paller. “With its elite anglers and an incredibly helpful staff, the MWC is great platform for building our brand.”
“We’re proud to be a part of the MWC,” added RPM co-founder Larry Marohl. “The anglers are deeply competitive, yet very welcoming and the camaraderie is great. Plus, Circuit staff treats us like royalty-even though we’re not a multimillion dollar company.”
“RPM Outdoor Sports is a great fit for us,” said Cabela’s MWC Executive Director Dan Johnson. “Their rugged, quick-extending nets are going to be a hit with anglers in the tournament trenches.” For details on RPM Outdoor Sports and the amazing IlumiNet, visit http://www.rpmoutdoorsports.com/home.
Founded in 1984, the Cabela’s MWC is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition on top destinations, plus youth outreach and a lasting legacy of conservation that includes more than $300,000 in donations to fisheries projects in states where its tournaments are held.
Open to diehard anglers from all walks of life, the 2012 Cabela’s MWC trail includes nine qualifiers spread across six states in the Walleye Belt from Colorado to Ohio. Teams will showcase their skills-and sponsor products-at world-class venues such as the Detroit, Illinois, Mississippi and St. Mary’s rivers, plus Lake Erie, Mille Lacs, Winnebago, Oahe and more.
Along with the experiential marketing opportunities of personally reaching thousands of walleye anglers on the trail, RPM Outdoor Sports taps the marketing power of Cabela’s MWC parent company North American Media Group. Brand-building assets available to Circuit sponsors include the 3.2 million readers of North American Fisherman magazine, 500,000 members of the North American Fishing Club, 160,000 e-newsletter subscribers, nearly 50,000 Facebook fans, and national television exposure through MWC TV on the Versus Network.
Cabela’s, the World’s Foremost Outfitter for hunting, fishing and outdoor gear, is looking forward to its 11th season as title sponsor of the MWC. Official sponsors include: Berkley Gulp!, Ranger Boats, Mercury Marine, MotorGuide, Lowrance, Fishouflage, Versus (Vs.) Television Network and North American Fishing Club. Associate Sponsors include: Berkley Trilene, Energizer, O2 Marine Technologies, Northland Fishing Tackle, Ryjus, Reflections, Worldwide Marine Insurance, The Walleye Federation, RPM Outdoor Sports, Sea Grant and Wildlife Forever.
Soon beginning its 28th season, the Cabela’s MWC is the oldest team circuit in walleye fishing. The Circuit’s proven team format lets competitors choose their partner and double their fun, all while splitting expenses. For more information, call (877) 893-7947, email [email protected], or visit www.masterswalleyecircuit.com.