Yamaha Gains More Recognition for Excellence in Customer Satisfaction
Category: npaa
Sep 18th, 2013 by OutdoorsFIRST
Modified Sep 18th, 2013 at 12:00 AM
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KENNESAW, Ga., September 16, 2013 – Yamaha Marine Group announced today that the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the twelfth consecutive, an achievement no other outboard manufacturer can claim.
“This recognition is a great honor for Yamaha, and one we could not achieve alone,” said Ben Speciale, Yamaha Marine Group President. “We would like to thank our boat builders and dealers for working with us to keep our customers top of mind. We will continue to work diligently to maintain exceptional CSI.”
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NMMA launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builder partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear. © 2013 Yamaha Motor Corporation, U.S.A. All rights reserved.