TrueTimber Outdoors partners with Speedway Motorsports Inc. to launch Mobile Marketing Vehicle
Category: News Release
Mar 14th, 2016 by OutdoorsFIRST
Modified Mar 14th, 2016 at 12:00 AM
INMAN, S.C. (March 14, 2016) – TrueTimber Outdoors partners Rusty Sellars, Johnny Morris and Dale Earnhardt Jr. announced recently an alliance with Speedway Motorsports Inc. (SMI) that
includes the setup of a TrueTimber-branded merchandise rig at several NASCAR events.
A product innovator of realistic camouflage patterns that offers better concealment and versatility in the outdoors, TrueTimber has rolled out a 53-foot-long trailer serving as a premier retail outlet for the TrueTimber line of hunting and lifestyle apparel. Decorating the sides of the rig are the new Kanati and the bestselling High Tech Concealment camouflage patterns. The vehicle also carries the likeness of Earnhardt Jr., the face of TrueTimber Outdoors, and features Dale Jr.-branded merchandise.
“We are extremely excited to be working with the team at SMI,” said TrueTimber Outdoors CEO Rusty Sellars. “Together we are executing our grass roots marketing strategy to build the TrueTimber brand and we’ve created an environment for our customers to access unique products only available in the rig.”
The TrueTimber Outdoors rig began its tour in the fan zone at Atlanta Motor Speedway on Feb. 26th in conjunction with the Folds of Honor Quick Trip 500. It will be featured at other SMI locations and outdoor consumer shows across the Southeast.
Don Hawk, Sr. VP of Business Affairs of SMI commented, “We at SMI are very excited about the relationship with Rusty, Dale and Johnny and the tremendous opportunity to represent TrueTimber Outdoors at all eight of our SMI Speedways and many other events across the USA.”